Building a music streaming service might not seem as daunting as launching a VoD service. The content in itself being not so data intensive creates a general perception that it’s easier to launch and run an online music streaming platform. Contrarily, that’s not the case. Although there aren’t as many players offering music streaming as that offering video streaming, there are a few differentiators that can build businesses as big as Spotify. Before you can launch your own music streaming service, there are a few customer-centric questions that need to be addressed. Whether your music app will make it big is quite a function of what your customers are looking for. Since users are willing to spend $10 per month on music, they definitely have a thing or two to consider while evaluating and choosing, and before making a payment for the subscription.There are many music streaming services around the world currently, such as Spotify, Rdio, Apple Music, Rhapsody, Google Play Music, etc. They may seem pretty similar in terms of monthly subscription charges, unlimited streaming, multi-device support, etc. and therefore can be tough for users to decide which one to pick. Here are the key questions that need to be answered before you jump into it.
1. What’s in your music library?Perhaps, the most important factor that’s quite an asset for the top music-streaming services, is your content catalog. A rich catalog is generally anywhere between 20 million to 30 million songs, but it’s not just about the volume. While most music subscription services have comprehensive libraries, there still are some significant gaps. Some miss out on classics, while some others do not include latest releases. A good competition must identify this gap and act upon it.
2. How can your customers stream?Almost every music streaming service has launched their own apps for iOS, Android, and Windows so that the popular trend of streaming on-the-go via your phone becomes the most convenient option. However, it’s also a plus to be able to stream on a computer through a Web app or a dedicated desktop application.Depending on the service, one of these streaming media might be better than the other. For example, Spotify’s desktop app has more features and keyboard controls, than its Web player. Also, there is now a growing support for Home Assistant speakers such as Amazon Echo and Google Home. Another aspect of streaming that’s now become a necessity is the ability to sync up to your car’s music system. Apple Carplay and Android Auto support are an essential as people like to listen on-the-go.
3. Do you offer a free trial?Almost all the audio streaming services offer a free trial period, generally up to around a month. Apple Music, however, offers a three-month free trial. Users always look for free subscription period, and they do not like to be committed or held by some policy. They like to be in control of when they can cancel their subscription and move away.As a platform owner, it might not make business sense for you to facilitate this tendency, but it’s a good way to empower your subscribers; that in turn, will create brand love.
4. Do you offer umbrella plans or special discounts?Some services offer umbrella plans such as family pricing, hostel room pricing, etc. making it cheaper for multiple users in a household or a premise to stream together.
5. Is your service available in all geographies?Launching in a single country is one thing, and fairly simple, but the audience is limited, and so is your liability. But big players such as Spotify, Rdio, Apple Music, Tidal, Google Play Music, etc. are available in several countries around the world. So, international listeners and frequent travelers find it worthwhile to subscribe to such services.
Corpus helps you in building your own music app and audio streaming OTT like Sessions X(Canada). With Corpus, you have access to a world of music. You can listen to artists and albums, or create your own playlist of your favorite songs. Want to discover new music? Choose a ready-made playlist that suits your mood or get personalized recommendations.