When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that streaming digital video on desktop and mobile devices continues to rise. With over-the-top (OTT) viewing growing in popularity, it makes perfect sense that advertising via OTT platforms is a smart way to go.
Using OTT viewing platforms in lieu of traditional television advertising could potentially result in a higher ROI for many marketing departments. Most OTT viewers tend to be younger than television and cable viewers, making OTT advertising the perfect medium for those that are targeting the highly discerning millennial population.
Furthermore, unlike traditional television advertising, OTT advertising is highly effective at engaging your audience. Statistics continue to demonstrate that a captive audience of well-to-do millenial consumers can be reached on their desktop and mobile devices.
OTT will continue to set itself apart as a valuable advertising medium. It has become an essential platform for consuming entertainment and a viable marketing channel due to its proven ability to engage its viewers. For savvy consumer marketers, increasing adoption of OTT advertising services is a good idea, and the time is now.
Corpus combines your own customer data with external market and estimated consumer household income profiles that help enhance segmentation and your ability to deliver hyper-targeted viewer experiences. At Corpus, we consider all your advertising problems and give you our OTT solution. OTT Advertising is the future and you can be a part of this future with Corpus. Our Platform, your advertisements!